Use our list of plumbers to connect with high-value decision-makers in the UK's valuable plumbing sector to generate new sales and leads

Direct marketing to UK plumbers

A database list of plumbers is essential for carrying out email marketing, telemarketing, and postal marketing campaigns. Companies in the plumbing, heat, and air conditioning markets can promote products and services directly to decision makers.

Our licensed plumber contact list is part of our wider UK business database. With data for hundreds of industries, you can reach the decision makers that matter most to your business.

The plumbing sector is valuable to the UK economy. After the 2008 financial crisis, the UK suffered a significant shortage of skilled manual workers.

Plumbing service roles were in high demand as many plumbing contractors left the industry. The need for more plumbing and heating contractors continues to grow after Brexit and the reduction of European migrants.

In 2024, the UK plumbing, heat, and air-conditioning sector is expected to generate revenue of £19.5 billion. More Than Words Marketing’s trusted plumber database provides instant access to contact information for qualified plumber contacts all over Britain.

What’s on our list of plumbers

More Than Words’ plumbing business database includes:

• 19,823 plumbing businesses,
• 18,707 decision-makers’ names,
• 9,428 telephone numbers, and
• 2,766 email addresses

In addition, we offer the following guarantees on the tradesperson database we provide you with:

• 85% email deliverability (excluding soft bounces)
• 92% telephone number accuracy
• 98% postal address accuracy

If we fail to hit our own quality thresholds, we’ll issue you with your choice of a pro-rata refund or replacement records.

More Than Words note – looking for SIC codes for plumbers? The code is 43200 – “Electrical, plumbing and other construction installation activities”

Marketing to plumbers

Direct marketing is a great way to put relevant offers in front of decision makers with budgets and a need for your products or services. Any marketing activity that connects a business directly with their prospects or customers is direct marketing.

Direct marketing messages are action-orientated. They ask the prospect to act upon receiving the message (sign up, click to website, register interest, etc.). It works well when coupled with a targeted database like our approved plumber list since it allows businesses to tailor their messages to individual clients.

Email marketing to plumbers

Marketing via email is cost-effective and has a consistently high return on investment (ROI) for smaller businesses. A Direct Marketing Association study found businesses could expect an average ROI of £42 for every £1 spent on email marketing.

Combine your B2B email database with email marketing software to maximize your chances of success. Creating and sending email campaigns is easy with email marketing platforms.

Many platforms provide templates and other design tools for creating professional marketing emails. By tracking metrics such as click-through rates and conversions, you can adjust your campaign over time.

Telemarketing to plumbers

When your telemarketing campaigns are targeted towards plumbers that are most likely to need your product or service and direct, you’ll generate more quality leads with fewer wasted calls.

The B2B telemarketing data we provide you will enable your representatives to start a dialogue with your prospects, allowing you to build trust and qualify your data.

You can also quickly determine whether a prospect is interested in your product/service, so you can focus your marketing on the strongest prospects.

Do you want us to market to your list of plumbers instead?

Why not let More Than Words handle your marketing campaigns? 

With managed B2B email marketing campaigns, businesses can access and use the experience of skilled marketers instead of having to hire or train their own. Managed B2B telemarketing campaigns are popular with clients who want to run a telemarketing campaign but do not know how to do it themselves.

Moreover, the team of copywriters, designers, campaign planners, and telemarketers at More Than Words Marketing can provide feedback on your marketing campaigns.

In addition, we provide full reporting of each campaign and help you make sense of the metrics so that you can see what areas need attention.

Selling to plumbers

Plumbers are highly skilled workers that often command a high wage. In a competitive market, it is crucial that they provide good value for money in order to maintain their position.

Climate change and rising energy prices have increased the demand for energy and water-saving technologies. The internet has made customers more informed than ever, so plumbers are under increased pressure to keep up with changing plumbing needs.

What do plumbers sell?

Customer relationships are a plumbing service professional’s greatest asset in growing their business.

They may also seek out new service opportunities, and may be open to suggestions of ways to improve their service. For example:

1. Service vehicles that are branded offer a more professional first impression and work as a travelling advertisement for a plumbing company.
2. The tools and products needed for each plumbing issue should also be carried with the plumber.
3. In hard water areas, descaling or softening systems can be popular.
4. With every plumbing job, not just call-outs for a leak, plumbers should check their customers’ water pressure. Customers will be able to plan for any future plumbing problem if they understand potential issues.
5. If necessary, plumbers may carry pressure reducing valves (as long as they conform to water fittings regulations).
6. Drain clogs can be inspected with a sewer camera.

It is crucial that businesses selling to plumbers research the market and find out what they can offer that will help them to corner the market within their niche. Market the benefit to your prospects, rather than the features or benefits of the product or service.

Plumbers vs heating engineers

Many plumbers work with a heating engineer in order to work safely with central heating. A heating engineer deals with boiler installation, thermostats, and the hot water cylinder in a home, whereas a plumber will work on a burst pipe, broken taps, toilet and water supply issues.

Heating engineers are usually registered with Gas Safe. Gas Safe registration can also be obtained by a plumber, which can cause confusion about who to target for boiler repair products and services.

While a plumber will be Gas Safe registered, they might not be authorised to work on gas boilers. It is worth using B2B telemarketing to confirm these details with your prospects.