Business to business mailing list

In addition, the DMA reports the following outcomes directly related to receiving mail:

• 92% were motivated to engage in online activities or digital content,
• 87% of consumers have been influenced to make purchases online,
• more than 86% have communicated with a business online,
• about 54% connect via social media, and
• almost half (43%) have downloaded something.

What about response rates? Recent studies indicate that:

• 36% of business managers have responded to a direct mail campaign in the last month,
• 22% of business managers have responded to a direct mail campaign in the last six months, and
• 12% of the managers who responded to a direct mail campaign spent £200-£500 and 1% spent £5,000 to £10,000.

The UK’s most up-to-date and accurate business to business mailing list

In direct mail marketing, accuracy of the B2B database you use has a direct impact on the success of your campaign.

B2B data decays quickly. The latest survey shows that, within the course of a year:

• 43% of phone numbers change,
• 37% of addresses on an email list change,,
• 34% of people’s titles/roles change
• 30% of people change jobs, and
• 24% of companies change their names.

Some marketers estimate that 70.3% of data becomes unusable on a business to business mailing list within 12 months. Throughout the year of your licence to use our B2B mailing list, we guarantee the postal addresses on your database to a level of 98%.

If we don’t hit that target, we refund you pro-rata or we’ll issue you with replacement records.

Precision buyer targeting

More Than Words’ business to business mailing list service

Select your target audience

We have the contact details for decision makers in over 3,000,000 businesses spanning over 2,000 different classifications available for your direct marketing campaigns including:

• Full business contact names
• Job titles included against every contact name
• Company size or revenue available
• Lines of business – descriptives or SIC code
• 98% postal mail address accuracy guarantee

You can select your B2B company list by:

• the number of staff they employ,
• their last recorded level of turnover, and
• the number of branches they operate from.

Use postal marketing to sell to businesses

Sales letters still work – ask us about supporting you with marketing to your mailing list. We don’t provide a managed direct marketing campaign at the moment, but are more than happy to provide feedback and support with any sales letters you write.

Combine with other marketing approaches for greater sales

It can now take seven or more approaches to a new business prospect before they make contact with you. Combine your postal mailing list with a B2B email list, telemarketing and more to maximise the effectiveness of your marketing data.

More Than Words Marketing also provides managed marketing services for both our email and telemarketing databases.

• Email marketing – our UK business to business database contains 350,000 DM email addresses
• Telemarketing – great for relationship building and for generating strong, closable enquiries

Using your mailing list to generate the maximum return on your investment

Direct marketing can refer to both email and direct mail although today, in most cases, people will mean email marketing. Email is, today, the most popular channel for sending marketing communications to other business.

However, marketers have recorded a resurgence in the volume of direct mail being sent which many attribute to the high response rates of postal marketing.People often compare the two mediums simply because email is seen as a technological advance which has surpassed traditional direct mail.

But this is not the case. Prospects engage differently with direct mail than they do with email.

Opening mail is often a specific portion of your potential customers’ working day – and one without distractions. In contrast, people tend to read emails on-the-go or in the middle of another activity and, as a result, they devote less attention to them.

Marketing experts agree that a multi-channel marketing approach is the most effective for any B2B marketing campaign. In general, a business owner must now receive around 6-8 marketing touches to convert from prospect to sales lead.

With this in mind, a combination of direct mail and email marketing is guaranteed to perform better than focusing on just a single channel.

Creating an appealing direct mail message

You should never approach a business contact with marketing messages if you have nothing to say.

It is unlikely to capture subscribers attention and could go against the legitimate interest element of the General Data Protection Regulation (GDPR).

For initial direct mail approaches you could consider:

• a general introduction to your business and its products and services,
• an invitation to an event you’re attending or hosting, or
• a special offer to encourage immediate sales.

As you are approaching businesses, a formal letter on a company letterhead will catch the attention of your recipient better than a flyer or obvious mass-messaging.

A general introduction to your business should include details of your products and services, information on how you’ve helped similar companies, and a reason to get in touch with you.

You might want to include a generic flyer when inviting recipients to attend an event but you should always make sure that you explain in a letter within the same envelope the advantages for coming along.

Many companies make special offers in direct mail campaigns to either sell older stock they want to shift or to provide services during traditionally quieter periods of the year.

Whichever type of letter you send, you should always include a call-to-action – a specific set of instructions detailing to the reader how you want them to respond to your campaign.