Data enhancement
Email verification is essential for British businesses as many companies depend on email marketing for their growth.
This is because email marketing has long been an important driver of leads and sales from business, education, and public sectors.
The return on investment produced by email outreach is significantly higher than any other form of marketing.
But, email deliverability is key.
1. In your customer database, up to 1% of all client data, including email addresses, will be incorrectly entered.
2. Up to 8% of contact forms on websites that people fill out are entered incorrectly.
Many companies retain this data but never get around to correcting it.
3. Bad B2B email databases , school email address lists, and public sector email addresses are easy to come by and cost very little.
Unfortunately, many of these low cost databases have been created from unreliable sources and are rarely GDPR compliant.
Because marketing data decays at a rate of 22.5% a year, most of it might be useless by the time you acquire it.
4. Some of the businesses and organisations on these databases will no longer exist.
These now-invalid emails are often purchased by ISPs and organisations so they can reuse them as spam traps. When unsuspecting companies send emails to invalid email addresses, they are usually sent to a spam folder. Sender reputation is important, and “spamming” (as your email provider would define it) is against their terms and conditions.
5. Lastly, there is GDPR.
Before May 2018, it was legal to send cold email to sole traders and partners within unincorporated partnerships without permission. Now it isn’t. If your databases pre-date May 2018, you have to make sure the companies and organisations on them are corporate bodies, not individuals, even if they are sole traders or partners.
Our GDPR policy is available to view online.
We will compare each with the over 650,000 direct decision-maker email addresses we have in our database.
We will indicate each valid email address we have verified.
Whenever we find a different record than the one you have, we will let you know without deleting your original.
If it’s not in our database, it’s probably not a limited company, school, or public sector organisation.
We’ll flag that record to alert you that it could be a sole trader, a partnership, or a spam trap.
As part of email validation, we’ll tell you which emails are safer to send to and which ones we wouldn’t recommend.
Contact us if your databases are missing email addresses and you’d like us to match a record to our database.
You will probably end up with more email addresses than before.
Reverse email verification is also available.
If you have only an email address and a URL, send them to us to compare with what we have on our database.
We verify email addresses by checking:
Whilst no bulk verification system is perfect we are confident that email addresses which we flag as valid can be contacted safely.
Our email validation service ensures the email addresses on your databases are correct by running them through two separate processes.
We hold over 650,000 direct email addresses for decision makers within businesses, schools, and government.
To verify that we have the same email address, we match your data against ours. If the email account we have is different, we let you know.
This is especially useful for large companies or organisations with generic or “catch-all” email addresses. If you’d like us to populate your database records with email addresses, let your account manager know when you speak with them.
Any email marketing campaign’s success is dependent on the accuracy of the data used.
Before purchasing new email marketing data you should ensure that existing marketing data is regularly verified and maintained.
Please call 0330 010 8300 or fill out the contact form to discuss how we can add extra value to your customer, prospect, and bought-in marketing databases with email verification.
If you’ve just bought a list and you’re not sure about its provenance, please get in touch with us.
Likewise if your current databases are suffering from low open rates and clickthroughs, high bounce rates, and general poor engagement, please contact us at your earliest convenience.
You can send your database(s) to us in Microsoft Excel/Access or a compatible format. We also accept CSV (comma separated values) format.
If you are using a CRM and you want help to extract the data from it, please call us on 0330 010 8300 or you can click here to email us.
The majority of the decision makers on our B2B email database are managing directors and senior contacts and we can verify your information against the records we and our media partner hold.
We are also able to add the email addresses of decision makers within companies with the following purchasing responsibilities:
We’re also able to add a company’s generic email address to your records where you have no email contact information at all for that business – please let us know.
On the business databases we have access to, there are sometimes hundreds of fields of information on a company. If there is any other information you’d like us to add to your database when we’re verifying your email addresses, please let us know.
Yes. In addition to verifying the addresses you already have, we can also add the latest email address we have for schools when you have no email contact details.
On the education databases we have access to, there are sometimes hundreds of fields of information on a company. If there is any other information you’d like us to add to your database when we’re verifying your email addresses, please let us know.
Yes. In addition to verifying the addresses you already have, we can add either one or both of the following – please let us know:
We hold substantial information on each contact on our database including the type of organisation they work for, procurement responsibility, annual spend, populations served, and much more. If there is any other information you’d like us to add to your database when we’re verifying your email addresses, please let us know.
There are a number of email verification web service providers (sometimes called an email address verification web service) available online.
Most email address verification service providers, including more traditional providers like More Than Words, share many of the same validation and verification processes. These processes have been proven over the last two decades and longer to provide the protection described earlier on this page.
While we would be wary of a free online email verification service because there is nowhere near enough traffic to sites offering this service to cover costs with advertising revenue, you should check the internet for email verification service reviews on any provider before you commit to them.
With regards to customer, prospect, and bought-in marketing databases containing decision makers within British businesses, schools, and public sector organisations, we are one of the few specialist providers offering an email verification service for UK sales and marketing teams.
In addition to the automated processes we describe earlier in this email, we also run a technically sophisticated email checker program against all of your records by comparing what you have with what we and our media partners have.
Yes. As we offer accuracy guarantees on the B2B email database, school email address list, and public sector email addresses we sell to clients, we also offer accuracy guarantees on the quality of contact information on our email verification service.
For more information about our accuracy guarantees, please call us on 0330 010 8300 or you can click here to email us.
Yes. We have our own fully-employed UK-based telemarketing team. In addition to verifying the email addresses on your database (and adding email addresses where they’re not known), we can pitch your products and services and gather market intelligence on individual companies and organisations and sectors as a whole.
Please speak to your account manager about telephone-based email verification on 0330 010 8300 or you can click here to email us.
Yes. As we offer accuracy guarantees on the B2B email database, school email address list, and public sector email addresses we sell to clients, we also offer accuracy guarantees on the quality of contact information on our email verification service.
For more information about our accuracy guarantees, please call us on 0330 010 8300 or you can click here to email us.
No – we currently do not provide this service nor do we envision supplying it in the near future.
No – our speciality is providing email verification services on customer lists, prospects lists, and bought-in lists on which the constituent companies and organisations are UK-based “bodies corporate”.
We do not envision supplying this service in the near future because we lack knowledge of non-UK markets and the laws which govern them.
Excellent Quality Data delivered promptly with great service. Has been a huge help during the current pandemic and will be using them regularly. The best I have ever dealt with. Account Manager Lisa Kinghorn is an asset to the business. Great company with superb customer service.
We've recently worked with Scott. He was outstanding from our initial conversation, through to data acquisition and subsequent email marketing campaign. I have nothing but good words to say about him, the company and the service they provided. I should add that we were a little hesitant before agreeing to work with Scott due to a bad experience with another provider. He was extremely empathetic towards our predicament and ultimately guided us through the onboarding and service delivery. He clearly knows he's stuff.
Having a very specific need for B2B marketing we decided to use More than Words. We spoke to Clare Tweed who was very knowledgeable and made the whole process very easy. Clare is easy to speak with, happy to help and I could not recommend her enough, she got our order sorted very quickly and delivered to us as agreed. A huge thank you to Clare and the team at More Than Words.
On behalf of myself and DOM UK, thank you to Clare and the team for making our customer survey process as straight-forward as possible. Reached out to the company after finding them using a Google search and was contacted back straight away. They used expert knowledge to help set-up our survey to achieve the best result possible. Would recommend and will be using More Than Words Marketing again.
More Than Words Marketing Ltd
Baltimore House,
Baltic Business Quarter,
Gateshead,
NE8 3DF
