With our data enhancement service, you can give your sales and marketing teams the information they need to convert and sell

For our business database, we can enhance, verify, validate, or append the following fields where available on a record:

• title for salutations (for example, Mr, Mrs, Dr, Miss, and Sir)
• name (separate fields for first and last name)
• job title (the job title reported by the contact)
• area of purchasing responsibility (most senior contact, engineering procurement, facilities management, finance, fleet, health and safety, human resources, marketing, operations, general procurement, sales, and telecoms)
• company name
• line of business
• legal status
• postal address including 2 lines for the address, town, county, and postcode
• telephone number (main switchboard number)
• the email address given by the contact as the address they’d prefer to receive emails at
• number of employees
• number of branches
• type of premises
• website address
• level of turnover
• year the original company began trading
• company registration number
• incorporation date
• net worth
• profit or loss making?
• %age increase or decrease in profitability YOY
• turnover increase or decrease YOY (shown in pound sterling)

The schools databases we use for enhancing, verifying, validating, and appending include:

• information on over 50,000 schools in Britain (pupils taught, type of school, how a school is funded and hundreds of other variables),
• contact names (normally the head teacher)
• school postal addresses,
• school telephone numbers, and
• school email addresses.

For public sector data, the information we check against includes the following:

• Contact salutation – Mr, Miss, Mrs, Ms, Dr – etc
• Contact first name
• Contact initial – first name abbreviated to the initial letter
• Contact last name
• Contact job title – official job title
• Contact seniority – level of management within the organisation they work for
• Contact qualifications – educational or vocational qualifications the contact is known to have
• Contact town or city – the town or city in which the contact is based
• Contact postal address – The postal address at which the contact is based
• Contact email address – the email address of the contact
• Contact phone – the direct number for the contact (if this is not available, please use the switchboard number contained in the organisation fields – more about that in the next FAQ answer)
• Organisational annual spend – the organisation’s spend over twelve months shown in millions.
• Organisational county – the postal county in which the contact is based
• Organisational internal department name – the name of the internal department which the contact works in
• General organisational grouping – Local Government, Regional Government, Central Government, NHS, QUANGOs, etc
• Organisational main email – the main e-mail address for the organisation
• Organisational main phone – the main telephone/switchboard number for the organisation
• Organisational main site – indicates is the person is located at the headquarters or main site for the organization they work for
• Organisation name – The official legal title of the organisation
• Organisational staffing level – Number of Employees employed across the organisation
• Organisational notes – Useful information we find about the organisation including forthcoming changes/mergers and so on
• Organisation Type – includes a top level description of the type of organisation a contact is working for (for example, an NHS Trust, Local Authority, and so on)
• Organisation Type Additional – used to further clarify an organisation or to describe a specific department within an organisation (for example, an Acute Trust, Metropolitan Council, and so on)
• Organisational Postcode – the postcode of the location at which the contact is based

The following information is used where applicable:

• Parish/town/community councillors – population covered by the parish council displayed in bandings
• Care home type
• Care home capacity
• FE and HE – number of students (numbers are banded)
• Housing Association – the type of tenants
• Housing Association – the type of housing
• Housing Association – the number of units or houses owned or managed
• Housing Association – whether the association is currently building new homes or units
• Housing Association – the name of a parent organisation (where applicable)
• Local Government contacts – the population served
• Local Government contacts – the controlling political party
• Local Government contacts – the last time political control changed hands
• Local Government contacts – the next election date
• Local Government contacts – the official LA code
• Local Government contacts – the number of seats within an LA
• Local Government contacts – the name of the ward represented by a councillor
• NHS Primary Care – the population covered (shown in bandings)
• NHS Primary Care – the number of GPs within a practice
• NHS Primary Care – the official code for the practice

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