List of restaurants in the United Kingdom for direct marketing campaigns
More Than Words Marketing’s list of UK restaurants database is an accurate source of contact details for high-level budget holders. Prior to the COVID-19 outbreak in 2020, the UK restaurant industry was enjoying a period of growth, with increasing revenues year-on-year.
However, this trend was not reflected in every part of the sector, with many independent restaurants struggling in an over-saturated market. Today, the majority of restauranteurs are having to think more strategically in order to stay afloat.
From any Central London Michelin Starred restaurant to country dining room, restaurants are looking for new ways to promote their food, chef and location to bring in consistent custom in the long term.
Worth £25.12bn, Great Britain’s restaurant industry is an important part of the economy. Demand is still high enough that restaurant industry forecasts predict a full recovery of the market by 2024.
For businesses selling to the food service industry there has never been a better time to market innovative products or services as solutions to the challenges ahead.
What’s on our list of restaurants
More Than Words’ restaurants contact database contains:
- 34,565 restaurants,
- 29,997 contact names,
- 27,955 telephone numbers, and
- 8,383 email addresses
The variables on our list of restaurants include:
- contact name
- job title (manager, chef, CEO)
- name of restaurant (Clove Club, Le Gavroche)
- location (East London, St James)
- telephone number (usually a main switchboard number)
- full postal address
- email address
More Than Words note – looking for SIC codes for restaurants? There are three UK SIC codes for restaurants – 56100 (Restaurants and mobile food service activities), 56101 (Licensed restaurants), and 56102 (Unlicensed restaurants and cafes).
What tips do you have on selling to restaurants and restaurant owners?
Restaurants are businesses with the same objectives as any other. They want to provide their customers with high-quality, high-value service in a way that is profitable and sustainable.
Successful selling to restaurants means offering contacts something they can use to maximise their profits. It must also deliver value and not compromise on quality to their customers.
To do this you need to understand your target audience, and their target audience.
Look for the latest news about restaurants in your target niche, or popular trends in the Michelin Guide UK edition. This will give you ideas of how your products or services can contribute to current issues.
Your direct marketing communications need to make it easy for the contacts on your list of restaurants to make purchase decisions. Provide them with clear, easily-digestible information about the main benefits of your product or service.
Highlight important facts and figures that promote the value of your business. Offer contacts a range of ways to get in touch with you and keep a dialogue going with them to keep your business top of mind.
Many marketers find the most success when they approach contacts using multiple marketing methods. This creates an ongoing conversation that doesn’t feel as though you are crowding them.
List of UK restaurants
Do I have to purchase data on every restaurant?
Not at all. At More Than Words, we would prefer that clients choose smaller, more targeted selections of the data we have available.
If your business supplies restaurants in a specific area or region, we would rather send you a targeted database.This way we can be sure of sending you realistic contacts with a budget and need for the products and services you are selling.
The businesses on our UK business database are broken down into more than 2,000 different classifications. This allows us (and, in turn, you) to choose the restaurants that are the most specific to the products or services you are selling.
When you get in touch, your account manager will discuss your requirements beforehand. All you need to do is tell us the characteristics and demographics of your ideal target audience.
What is direct marketing to restaurants?
Direct marketing is an action-oriented form of marketing that relies on direct, personalised communication with targeted recipients.
Unlike advertising, where the value of your content is key to generating leads, direct marketing is reliant on the value of your contacts.
More Than Words’ list of UK restaurants provides a simple way to get your products and services in front of the appropriate decision makers.
Email marketing to restaurants
Email marketing campaigns are a cost-effective way to generate leads. A B2B email database is a valuable tool for your sales and marketing team to use.
In fact, according to the UK Data and Marketing Association, working with an email marketing agency will generate your company an average return of at least £42 worth of turnover for every £1 spent.
Additionally, email marketing is highly measurable.
The majority of email marketing platforms offer built-in analytics tools that help you to track metrics such as:
- who opened your email,
- how many times your email was opened,
- who clicked through to your website,
- how many emails ‘bounced’.
This information is central to refining your email marketing campaigns over time.
By refining your campaign, you will increase the number of sales and leads from your list of UK restaurants.
Telemarketing to restaurants
B2B telemarketing databases provide the information sales and marketing teams need to initiate a two-sided dialogue, creating a real connection between you and your target audience.
Businesses often feel more comfortable making purchases from companies that they have had a ‘real time’ conversation with.
Furthermore, telemarketing calls are a good way to validate the data on your list of restaurants. Use it to expand on the information you already have and perform data cleansing on your contact list.
Can you run my email and/or telemarketing campaigns to restaurants for my company?
Direct marketing takes time and sometimes you simply don’t have enough of it. If you are unable to carry out email or telemarketing campaigns to your list of UK restaurants, we can do it for you.
We provide managed B2B email marketing campaigns to help businesses to get the best results from their database.
Similarly, our managed B2B telemarketing campaigns provide an opportunity to follow up on an email campaign, set appointments or perform market research.
Want to know more about our list of restaurants?
With the right list of UK restaurants, You will be able to generate leads, get sales and make connections to benefit your business in the long term.
For more information please call 0330 010 8300 or you can click here to email our marketing databases team.
