Use our direct marketing email list of telecom decision makers to promote your products, services, and solutions

In the United Kingdom, telecom revenues contribute £31.5 billion to the economy, making up 4% to 5% of GDP, and playing an essential role in the country’s economic and social development.

Telecommunications is an extremely competitive sector. Globally, one of the major concerns of any major telecommunications company is the level of increasing competition.

This is influenced by a number of factors. Compared to the past, new competitors are more agile, digitally advanced, and better at anticipating users’ needs. Consumers' needs and expectations of the telecom sector have also changed.

Over the past five years, there have been major breakthroughs in electronic communication, AI and Internet of Things (IoT). Home working has increased, the 5g network has been rolled out and cloud-based telephone systems have also become more popular.

Nevertheless, with the implementation of global quarantines in 2020, the process of digitisation is now moving much faster. As technological innovation across the telecommunication industry has become more rapid in the last few years, many telecom companies are falling behind.

There is a lack of ability to perceive changes and adapt accordingly, but also a lack of capacity to modernise the infrastructure because of cost and skill issues. 

Traditional methods of communication are no longer sufficient for businesses. In order to stay competitive, meet customer expectations and protect themselves from threats, firms need to think more creatively. 

One way to do this is work with suppliers to create unique packages that appeal to telecom buyers in businesses.

Our list of telecom buyers

By using More Than Words Marketing’s comprehensive list of telecoms decision makers, sales and marketing teams can achieve better results from campaigns. 

Our updated and accurate database of telecommunication decision makers contains contacts from all parts of the industry.

The list comprises 20,921 British companies with Information Technology and telecommunications buyers, including names, postal addresses, and phone numbers.

Provide your sales and marketing employees with a defined list of telecom  decision makers and buyers to make appointments, and generate leads and sales.

When running your own email marketing campaigns, use the B2B email database to launch broadcasts directly to decision makers’ inboxes.

If you have your own telesales team, they can use the B2B telemarketing data for outbound marketing calls.

More Than Words note: For businesses that lack the experience or capacity to run marketing campaigns on their own, we offer managed B2B email marketing and managed B2B telemarketing campaigns.

Selling to a list of telecoms buyers & decision makers

In order to capitalise on the opportunities presented by telecom digital transformation, vendors must evolve their marketing and sales strategies. An understanding of the audience is crucial to tailoring messages to multiple decision-makers.

In mature markets around the world, such as the UK, telecom markets are saturated. This makes it harder for new players to enter and for existing companies to grow.

In reality, saturation is a sign of product commoditisation and consequent shifts in consumer expectations, not a lack of opportunity. A saturated market does not imply a stagnant market. 

Customers increasingly see telecommunications services as utilities, which is an opportunity for companies to be more innovative and responsive.

How you can help potential customers in a saturated market, not just grow?

Successful companies in saturated markets offer products that set themselves apart. Many technology vendors and resellers offer integrated packages of technology for customers, including everything from call analytics to recording tools.

And, unlike their counterparts in most other fields, telecoms are heavily reliant on third parties. This includes network equipment and software suppliers, IT service provider organisations, and telecom equipment manufacturers.

In order to differentiate from their competitors, they rely on suppliers to:

• find new technologies before they do,
• support their ability to innovate faster (such as by offering highly adaptable billing systems and responsive customer service), and
• provide them with a competitive advantage that makes them unique within their market.

Choosing the right marketing channels is important.

The advantage of direct marketing is that you are more responsive and able to adapt to market demands. 

A key element is that response can be measured. This allows you to A/B test your marketing messages to measure how prospects are responding to different approaches.

Through the direct marketing channels of email, telemarketing, and direct mail, you can segment your list of telecom buyers. This allows you to tailor and personalise your marketing content.