How to find accurate, reliable, and GDPR-compliant mailing lists to market your products and services to budget-holding decision makers in the UK

The contacts contained on your mailing list will be the most senior decision makers within the company or organisation they own or work for.

They will have the responsibility and the budget required to purchase your products and services.

More Than Words sells B2B mailing lists – mailing lists which allow you to promote your products and services direct to decision makers in businesses, schools, and the public sector.

B2C mailing lists are mailing lists of consumers which companies use to find individuals who might want to purchase their products and services in a personal capacity from home. We do not sell B2C mailing lists – if this is what you want, we recommend that you shortlist suitable list owners or list brokers registered with the Data and Marketing Association.

Yes it is legal to buy any mailing list as long as the way it was compiled is compliant with GDPR rules – please click here to read our GDPR policy.

You must also make sure that your use of the mailing list purchased is compliant with GDPR too. In particular with any email ads you send, you must offer all contacts, recipients, and subscribers ways to opt out of any future email campaign you send.

You normally do this by providing a link to your website at the bottom of your email content which points contacts, recipients, and subscribers to a contact form into which they can enter their details. You must also display your company name and postal address (normally your head office) in the footer of your email marketing messages.

If you wish to conduct telemarketing campaigns to your bought-in subscriber list, you must check to see that they’re not registered with the Telephone Preference Service (TPS) or, if you are calling businesses, with the Corporate Telephone Preference Service (CTPS). If you wish to join either service, please visit each site and use the navigation menu on the page to subscribe – subscriptions are free for each list.

If you are looking for a free email list, you won’t find one here. More so than any other piece of contact information, email addresses are very hard to collect and mailing list owners must invest considerability to keep all emails up to date on their databases.

If you see a free email list for sale, it is likely to be an unauthorised copy of a copyrighted database and many years old. Email address data decays at a rate of 2.1% per month meaning that, if your data is three years old, more than three quarters of the email addresses are likely to be wrong.

Please never be tempted to purchase a free email list as you risk alienating your target audience and damaging the esteem in which your company is held among the decision makers most likely to purchase from you.

Data quality is paramount to generating the highest possible return on your direct marketing campaigns.

Our accuracy guarantees are as follows:

• 98% on contact address
• 92% on contact telephone number
• 85% on contact email addresses (excluding soft bounces)

If we fail to achieve these benchmarks, you’ll be entitled to a pro-rata refund or we’ll replace the erroneous records free of charge.