Marketing data - an introduction to database driven marketing with More Than Words

Buying marketing data

So, how do you identify your target audience?

Because of our decades of experience in direct marketing we can plan, source data, and execute campaigns that increase lead generation and sales.

So, tell us about your company, what you sell, and how your products and services benefit clients. Once we get that information, we can suggest some target audiences for your direct marketing campaign and let you know how many we can reach.

What makes us different

Because our data collection process specifically revolves around direct marketing, it differs from other data sources. Recently there has been a shift to digital and social media/influencer marketing for many businesses.

However, in terms of marketing performance, direct marketing is a crucial part of generating leads and sales.

When you use database marketing, you can customise which potential customer receives your promotional messages, and on through which marketing channel they receive them.

The approach we take

We provide a flexible one stop service covering marketing data, email marketing, telemarketing, and database cleansing. Therefore our joined-up data, email and telemarketing service offers actionable insight into your audience, saves you time and money.

Because the most valuable resource you have is your customers, this should be reflected in their individual customer journey. So, if they visit your website and are treated like everyone else, they stop feeling valuable.

Although all marketing channels need to communicate the same message, and image consider how to personalise, otherwise customers will not feel special. This is much easier to achieve if your sales and marketing department work together.

Our results from marketing data

Client case studies show our approach and how our methods worked. For examples Click here to read some of our client case studies.

All data is subject to change

By regularly updating your customer data, your sales, marketing, and customer acquisition teams can stay in touch with old and new customers. However, to continue to make sales to new clients your business needs reliable, accurate marketing data which is GDPR compliant.

As part of our data enhancement services, we can clean, replace, and validate clients existing marketing data. Because GDPR compliance is crucial, when we cannot determine the status of a record in your database, we flag it.

When cleaning postal addresses, emails, or phone numbers we can also gain valuable information from prospects in businesses, schools and public sector. For example this could be contract renewal/end dates, buying cycle of products/services, key purchaser details or procurement processes.

What can we do to help you?

Services we are most known for include:

Marketing data

Our marketing databases target business, school, and public sector decision makers The goal of More Than Words and its media partners is to provide the best business data available, not to provide the most business data.

Our data list only includes businesses that meet certain quality criteria.

In order to provide our clients with data that is the most useful for their marketing effort, we have to hold as much information as possible about a business and its decision makers.

Our marketing data also comes with the following guarantees:

• 85% accuracy for email addresses
• 92% accuracy for telephone numbers
• 98% accuracy for postal addresses

The data points you can use to find the audiences you want to reach include:

• type of business,
• job title,
• location, and
• the size of the company.

Each company’s data includes at least one high-level contact, usually a director or executive. You’ll have an experienced account manager responsible for ensuring that everything you ask us to do is done in a timely, accurate, and efficient manner.

Marketing data is licensed to you for 12 months, and you can use the data however many times you want during that time.

We have three types of marketing data:

1. UK business data
‍Our UK business database helps you reach over 3,000,000 business decision makers by phone, email, or post.

2. Schools database
‍With our schools data, you can send your message to over 50,000 British educational establishments by email, phone, and post.

3. Public sector data
‍Contact details for public sector decision makers, segmented by organisation type, area of purchase responsibility etc.

Email marketing

We design, write, dispatch, and report on high-impact email marketing campaigns.

We offer two levels of service:

1. managed email marketing service – we design your email, send it to recipients, and provide detailed marketing analytics after each broadcast
2. database-only service – we provide you with a database containing prospects’ emails and you manage the campaign.

Telemarketing

We are a leading UK telemarketing company that has run many successful campaigns in the business, school, and public sector sectors.

As part of our managed telemarketing services, we offer five types of calls:

1. booking appointments,
2. generating leads,
3. market research,
4. promotion of events
5. cleansing and enhancing databases.

Data cleansing

If your marketing data is missing key information or inaccurate and incomplete our data cleaning service can work with:

1. Existing customer databases – a list of customers who have purchased from you previously,
2. Prospect databases you’ve created yourself – firms and organisations that have left their contact details with you for follow-up, but haven’t bought from you yet.
3. Bought-in databases – databases purchased from a third party like More Than Words Marketing.