MARKETING DATABASES
With the UK schools database, you can approach over 50,000 local authority educational establishments in three different ways.
Use the data alongside our back-up support service to market your company and its products and services by email, phone, or postal mail over a whole year.
Only promote your products and services to the head teacher or decision maker most likely to purchase from you, within the UK school of your choice. More precise targeting of your school marketing campaigns means a greater return on your investment.
More Than Words Marketing offers personal data for decision makers within:
We can also provide information for private nursery schools and university decision makers.
More Than Words Note: If you are interested in multi academy trusts (MATS) then read our article how to sell to multi academy trusts.
In addition to contact names, email addresses, postal addresses and telephone numbers you will receive:
More Than Words Note: To find out more about the types of school click here or to learn about how schools are funded click here.
The education marketplace is a lucrative marketplace but, to break into it, heads and other decision makers need to believe in your company.
Build trust and credibility by combining school data with three different marketing approaches:
According to IBM’s 2016 Email Marketing Metrics Benchmark Study, emails sent to schools receive the highest average unique open rate of any other category and the third-highest average unique click-through rate
Email is a vital channel for lead generation, offering a direct line of communication with education buyers.
Through this, you can find out information, tailor your products and services to suit, and make immediate sales.
1. provides value,
2. instant impact,
3. increased engagement.
Using marketing calls to follow up on email communication, you can:
It takes between 7 and 13 marketing touches for a prospect to turn sales lead, according to the Online Marketing Institute.
Telemarketing gives you more control over this process.
1. telemarketing generates leads,
2. interactive, personal service,
3. speeds up data cleansing.
Direct mail is the marketing channel most likely to yield a response from your contacts.
You have access by post to the teachers you want with our database of schools in the United Kingdom. A direct mail campaign guarantees virtually 100% delivery to your target audience as every current teacher will be able to receive mail at school, even if they don’t have email or social media.
Furthermore, research from FastMap found that 9 out of 10 people open direct mail, so, in terms of generating leads, this is a fantastic addition to your marketing strategy.
1. high response rates,
2. highly targeted,
3. enhanced deliverability.
More Than Words note – don’t have the time or infrastructure to run your own campaigns? More Than Words Marketing can provide managed email marketing services and managed telemarketing services.
Please call 0330 010 8300 or fill out the contact form and let us know about your company, what you sell, and how school’s benefit from working with you.
We’ll then create a bespoke database of the schools most likely to need your products and services.
The More Than Words’ UK schools database contains:
Our schools database is intended for companies and charities wishing to communicate directly with schools and the decision makers within them.
We provide the schools database to clients in the following formats:
Yes – we have supplied over 3,000 email databases to companies wanting to market their products and services to schools since our launch back in 2016.
Click to find out more about our comprehensive list of school email addresses.
Email marketing to schools in the UK is legal. In fact, email marketing to schools is the most popular channel for companies and charities wishing to connect with the education sector. UK school email addresses, as are all email addresses, are covered by the GDPR regulations which came into force in 2018.
Email marketing to schools is legitimate under GDPR because:
If you are concerned about GDPR, please ask your account manager for a copy of our GDPR policies and procedures. If you’d prefer us to send emails on your behalf to schools, please click here for more information on our managed email marketing service to schools.
With the full UK schools database or a bespoke database created for you derived from the UK schools database, you can contact headteachers within schools by:
If you’d like to pitch your products direct to head teachers but your company currently lacks a telesales team, please ask your account manager about our managed education telemarketing campaigns to schools.
We have also create a guide for selling to schools, click here to download.
Our schools database only contains the names of head teachers – it doesn’t contain the names of individual teachers, heads of department, or school business managers. If you want this information, we can supply it for an additional charge – please ask when you call.
If you prefer to use the information on our schools database to get in touch with specific members of staff, we recommend that you:
The Department of Education schools database (sometimes known as the government schools database) can be found here.
This public sector database contains much of the information which is contained on our school database.
In order to add value to each Edubase extract, we add contact details (including schools’ email addresses) and we merge information from various other databases to ensure that it provides enough information for companies wishing to use it for marketing purposes.
Tell us which school data list you need to market your products and services and we’ll compile it for you.
Typical suggestions for more specialist UK schools databases include:
Contact one of our account managers for more information on building your company’s own school database.
You’ll need to relicense the data from us for another 12 months to continue contacting schools.
You can say in touch with head teachers and schools which responded to one of your marketing campaigns under the following three conditions:
Excellent Quality Data delivered promptly with great service. Has been a huge help during the current pandemic and will be using them regularly. The best I have ever dealt with. Account Manager Lisa Kinghorn is an asset to the business. Great company with superb customer service.
We've recently worked with Scott. He was outstanding from our initial conversation, through to data acquisition and subsequent email marketing campaign. I have nothing but good words to say about him, the company and the service they provided. I should add that we were a little hesitant before agreeing to work with Scott due to a bad experience with another provider. He was extremely empathetic towards our predicament and ultimately guided us through the onboarding and service delivery. He clearly knows he's stuff.
Having a very specific need for B2B marketing we decided to use More than Words. We spoke to Clare Tweed who was very knowledgeable and made the whole process very easy. Clare is easy to speak with, happy to help and I could not recommend her enough, she got our order sorted very quickly and delivered to us as agreed. A huge thank you to Clare and the team at More Than Words.
On behalf of myself and DOM UK, thank you to Clare and the team for making our customer survey process as straight-forward as possible. Reached out to the company after finding them using a Google search and was contacted back straight away. They used expert knowledge to help set-up our survey to achieve the best result possible. Would recommend and will be using More Than Words Marketing again.
More Than Words Marketing Ltd
Baltimore House,
Baltic Business Quarter,
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