CASE STUDY
Minibus Company
Our telemarketing team was able to verify and enhance this client’s old database, generating 17 leads and 73 newsletter opt-ins in the process.
Our client is a minibus company, specialising in the supply and conversion of wheelchair accessible minibuses.
They had a database of 1,085 historical data records that they wanted to cleanse, verify and update for accuracy using telemarketing.
Our Telemarketing team contacted each entry from the mix of care homes and hospices that made up the database.
The information gathered was used to update contact names, telephone numbers, postal addresses and email addresses for the individuals responsible for dealing with minibuses.
Additionally, we performed market research, asking if and when they were likely to replace their vehicle over the next 12 months, and if they would like to receive additional information from our client.
Our client now has a fully up-to-date, cleansed, GDPR compliant database, with 73 opt ins for monthly newsletters and 17 leads to follow up on.
More Than Words Marketing Ltd
Baltimore House,
Baltic Business Quarter,
Gateshead,
NE8 3DF
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