CASE STUDY
Print Clothing Company
Using highly-targeted B2B data list for this custom print clothing company, combined with a personalised email introduction generated significant interest
A small custom print clothing company approached us to see how we could help them to expand their business.
They wanted to introduce themselves to screen printing and personalised goods companies – ultimately looking for opportunities for partnering with or acquisition of these businesses.
We worked closely with our client to create a buyer persona that typified their ideal contact, partner or customer.
From here we gathered a bespoke B2B data list for the specific type of individual they were seeking, and combined this with a carefully worded email introduction based on our understanding of what the client was trying to achieve.
Through in-depth discussions we were able to create a strong, personalised message and call-to-action designed to get the most out of a relatively small data set.
Following the results from only one campaign, our client has re-invested in further managed email campaigns with more longevity to generate repeat results over a longer period of time.
More Than Words Marketing Ltd
Baltimore House,
Baltic Business Quarter,
Gateshead,
NE8 3DF
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